In the Philippines PC market, Acer Group has remained the market leader in Q1-2025 with 149 thousand shipments and a 24.1 percent share, down from 174 thousand units and 24.7 percent share in Q1-2024, according to IDC report.
According to GfK data, Acer remains the undisputed leader of the Philippine PC market in Q1-2025, capturing a 35.7 percent share of total shipments — up from approximately 35 percent in Q1-2024. Acer achieved 34.2 percent of consumer notebook shipments and 40.6 percent of gaming laptops, marking a similar or slightly improved position year-over-year.
Lenovo secured the second spot with 123 thousand units shipped, capturing a 20 percent market share, slightly up from its 19.7 percent share on 138 thousand shipments in the previous year.
HP Inc. ranked third with 95 thousand shipments and a 15.3 percent share, declining from 110 thousand units and 15.6 percent share in Q1 2024.
ASUS saw a significant rise in its market position, increasing shipments from 37 thousand units to 86 thousand, boosting its market share from 5.2 percent to 14 percent.
Dell Technologies, on the other hand, saw a drop in both shipments and share, from 61 thousand units and 8.7 percent share to 45 thousand and 7.4 percent.
The ‘Others’ category declined sharply from 183 thousand units and 26.1 percent share to 119 thousand units and 19.2 percent.
PC spending
PC spending in the Philippines showed mixed trends in Q1-2025 as the overall traditional PC market declined by 12.2 percent year-over-year to 617,000 units, according to IDC.
This contraction comes after a strong performance in 2024, largely driven by the education sector’s bulk purchases under the Department of Education Computerization Program (DCP). With that program winding down after fulfilling three years of funding from 2022 to 2024, education-related shipments fell sharply in Q1 2025, creating a high base effect that pulled down overall market growth.
Despite this, consumer and private sector demand showed strong momentum, signaling a gradual recovery in discretionary PC spending and continued investment by businesses in computing infrastructure.
PC vendors like Acer, Lenovo, and HP maintained strong positions by serving both consumer and commercial segments. ASUS focused primarily on consumers and ranked fourth, while Dell leveraged its strength in the commercial space to round out the top five.
This trend suggests a shift in the PC market’s growth drivers — from public sector procurement toward organic demand in consumer and enterprise segments — pointing to more stable, diversified spending patterns in the future.
Price trends
The Philippine PC market has experienced notable shifts in pricing trends in recent months. Imports of desktop PCs declined sharply in 2023, with volume falling by 51 percent to around 95,000 units and value dropping 63 percent to about US$41 million. This continued a downward trend from the 2021 peak, when imports reached 248,000 units worth US$109 million.
The average import price per desktop unit also fell, influenced by the availability of lower-cost hardware from countries such as China, Singapore, and South Korea. Despite the drop in volume, the market value of desktops rebounded significantly in 2024, rising 266 percent to US$141 million after two years of declines. This growth has been driven largely by strong demand in the education sector, with institutions resuming or expanding procurement programs.
The gaming PC segment is also contributing to higher price points, with the market generating US$551.8 million in 2023 and projected to grow to US$1.49 billion by 2030, reflecting consumer willingness to pay for high-performance machines.
In addition, computer peripherals such as keyboards, mice, and webcams are seeing robust growth, with an expected 10 percent increase in 2025 and stronger growth in the years ahead.
While global PC shipments in the Asia-Pacific region fell slightly by 1.9 percent in 2024, the Philippine market is showing signs of recovery, aided by a broader global rebound in the hardware sector, which grew by 6.5 percent from 2024 to 2025.
Rajani Baburajan
