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PC market grows 1.3% in Q3 2024, driven by notebook demand

The global PC market – in terms of shipment — grew by 1.3 percent in the third quarter of 2024, reaching 66.4 million units, according to a report by Canalys. This marks the fourth consecutive quarter of growth in the PC market, which includes desktops, notebooks, and workstations.

PC market growth Q3 2024
PC market growth Q3 2024

Notebooks, including mobile workstations, led the growth, with shipments rising 2.8 percent to 53.5 million units. On the other hand, desktop shipments, including desktop workstations, declined by 4.6 percent, falling to 12.9 million units.

Ishan Dutt, Principal Analyst at Canalys, attributed the growth to the upcoming end-of-life deadline for Windows 10 in October 2025. He noted that a significant portion of the Windows PC installed base needs to be refreshed, which will continue to drive demand over the next 12 months.

Commercial procurement remains strong, with 54 percent of channel partners expecting PC business growth in the second half of 2024 compared to the same period last year. Additionally, the launch of AI-powered processors from Intel, AMD, and Qualcomm is boosting the appeal of upgrading older PCs.

Consumer demand, while not as robust, is expected to pick up during the 2024 holiday season, with promotional activities likely to drive modest growth.

Among vendors, Lenovo maintained its leadership, shipping 16.5 million units, a 3 percent year-on-year increase.

HP followed with flat growth, shipping 13.5 million units.

Dell saw a 4 percent annual decline in shipments to 9.8 million units.

Asus posted the highest growth among the top vendors, with a 16 percent year-on-year increase, securing fourth place.

Apple rounded out the top five, shipping 5.1 million Macs.

The global PC market outlook remains optimistic, with commercial demand and innovation in AI processors expected to drive further growth into 2025.

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