Motorola launches MC18 personal shopper

Motorola solutions unveiled MC18 Personal Shopper, the fifth generation personal shopping device that bridges the gap between convenient technology and personal service.

Motorola in a statement said that MC18 comes with a 4-inch high-resolution display that is easy to use and navigate with pinch-and-zoom capability, which provides easy viewing of shopping lists and promotional items.

Advanced imaging engine of Motorola enables instant capture of virtually any 1D or 2D bar code whether it is printed on paper or displayed on the screen of a mobile phone. And with omni-directional scanning, both shoppers and store associates benefit from point-and-shoot simplicity without needing to orient the bar code and scanner.

The MC18 comes with Bluetooth Low-Energy (BLE) technology enabling retailers to deploy applications that help shoppers find products with indoor maps and receive special offers based on their location in the store.

The new PowerPrecision+ battery powers nine hours of continuous use, and delivers faster charging and advanced state-of-health measurements to maximize device usage and ensure shoppers are provided with ready-to-use personal shopping devices.

A new flexible space-saving cradle design can be configured in three ways depending on the retailer’s needs both on the store floor and in the back room. The device also can be used for gift registry applications and product picking by store associates processing online orders.

Store associates can use the MC18 for price audits, inventory management and price checks to further improve productivity and store efficiency. The device is rugged and ready for all-day everyday use in the aisles as well as in the backroom.

Motorola devises have been installed in more than 2,000 stores globally, accounting for nearly one million transactions per day, the company said. Retailers using this solution have reported an increased basket size of up to 30 percent, while receiving real-time visibility into what customers are buying. Shoppers benefit from the technology as they scan items as they shop, allowing for faster checkout.

The MC18 is designed for grocery stores, department stores, hypermarkets, wholesale membership clubs and mass merchandisers.

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