Lenovo to open 100 new Lenovo Exclusive Stores in India

Lenovo India announced that the company will open 100 new Lenovo Exclusive Stores in FY 2122 in the country.
Lenovo ThinkPad T480SRecently, Lenovo opened the 400th Lenovo Exclusive Store at Phoenix Market City Mall in Bengaluru as part of its effort to expand retail presence during the pandemic.

Lenovo has four such stores with the new premium design in Mumbai, two in Bengaluru, and another in Lucknow.

Lenovo completely digitized the customer journey and introduced an Offline to Online (O2O) model enabling customers to complete their purchase on Lenovo.com if the product is not in stock in the stores. Additionally, Lenovo introduced a 100 percent contactless purchase model for customers during the lockdown.

With these 400 LES, Lenovo to date has generated approximately about 2000 jobs across India with each store employing nearly 5 personnel. As per a Q3 FY 2021 study by InMOBI, Lenovo Exclusive Stores ranked the highest with a 71 percent customer satisfaction score ahead of Dell and HP.

“In FY 2021, we opened 100 LES, and with our 400th LES in Bengaluru, our offline footprint has reached 10,000 and our revenue contribution for the consumer business is around 18 – 20 percent. We look forward to adding another 100 LES in our offline retail business in the coming financial year and take the premium user experience of our 400th LES to several more stores,” Rahul Agarwal, MD and CEO of Lenovo India, said.

This expansion plan of 100 LES includes the metros or Tier 1 cities also the tier 2 and 3 cities across India ensuring that their services and products are available across the nation while also generating more employment opportunities across the country.

Lenovo Exclusive Stores host a range of electronics and computer hardware from Lenovo, including the brand’s flagship products such as the Legion series, ThinkBook series, Yoga series, and much more.

Lenovo had earlier announced the launch of two more milestone exclusive stores in Bhopal and Indore in October 2020.

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