PC vendor Lenovo announced the restructuring of its national distribution system (Tier 1 distributors) in India.
The new structure will align T1 distributors with Lenovo’s four verticals: Lenovo Exclusive Stores (LES), Multi-brand stores, Regional Distributors and Large Format Retail.
A few years back, Lenovo established 1:1 aligned model of billing between RDs and T1 partners. This new structure will take this aligned model to its next level.
Shailendra Katyal, director, Home and Small Business (HSB), Lenovo India, said: “The new T1 structure is a significant step towards developing a partner system for Lenovo in India. New distribution structure will strengthen our engagement with our T2 business partners.”
Lenovo and the T1 partners will address the needs of the different verticals in a focused manner. This transition will give a dedicated channel base to the T1 partners where they can invest and value-add for growth on these accounts.
It allows T1s to have an end-to-end inventory alignment and product evangelism with T2 partners.