Lenovo leads the Indian PC market with 16.6 percent share in Q2


Infotech Lead India: The combined desk-based and mobile PC market in India grew 17 percent to 2.9 million units in the second quarter of 2012.

Lenovo is leading the Indian PC market with 16.6 percent share.

Lenovo’s PC shipments grew 86 percent. Execution of a part of the Tamilnadu government order, aggressive price points and increased channel activities helped Lenovo.

HP’s PC shipment grew 36 percent.

Dell’s shipments declined by 10 percent compared to the second quarter of 2011.

The top four multinational brands (Acer, Dell, HP and Lenovo) contributed 56 percent of the market (see Table 1).

Local vendor HCL’s PC market share saw a flat growth of 0.2 percent, and its market share dropped to 5.6 percent in the second quarter of 2012.

“Consumer buying accounted for 50 percent of total PC sales in the second quarter of 2012,” said Vishal Tripathi, principal research analyst at Gartner.

Consumer PC sales grew 24 percent sequentially, which emphasizes the fact that media tablets are not yet cannibalizing the PC market in India like in the West.

Consumer growth is being primarily being driven by entry level products. Vendors such as HP, Lenovo, Asus and Samsung registered more than 50 percent growth in the consumer segment. Ultrabooks are still finding it difficult to penetrate the market. However, with the availability of the new Intel processor and declining price points, we expect adoption to increase in coming quarters.

Gartner expects PC shipment growth to continue in the third quarter of 2012 owing to the festive season and education buying, coupled with some more fulfilment of the Tamilnadu Government order.

Mobile PCs, which grew 54 percent compared to the second quarter of 2011, helped drive overall market growth. White boxes (including parallel import), which accounted for 45 percent of the overall desktop market, declined 18 percent in the second quarter of 2012 in comparison to the second quarter of 2011.

Table 1India PC Market Share Estimates for Second Quarter of 2012 (Percentage of Shipments)

Vendors  2Q12 Market Share (%)  2Q11 Market Share (%)
Lenovo 16.6 10.4
Acer 13.4 12.1
HP 13.1 11.2
Dell 12.9 16.7
HCL 5.6 6.6
Others 38.4 43.0
Total 100.0 100.0

Gartner (August 2012)

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