How Lenovo dominated India tablet market with 26 percent share

Lenovo share in India tablet market
IDC has explained how Lenovo has dominated the India tablet market with 26 percent share as its shipment rose 73.7 percent in Q3 2017 over the previous quarter.

Lenovo has a strong focus on business tablet market. The China-based devices major’s tablet devices for enterprises accounted for 85 percent of its total shipments in Q3 2017. Lenovo also introduced new models in the Tab 4 series primarily targeting a wider audience with its refreshed product line.

Acer moved to the second position on account of an educational project, which accounted for over 90 percent of its total shipments in Q3 2017. Acer shifted its strategy from consumer to commercial segment to increase its shipments into manifolds.
Lenovo Yoga 2 Windows TabletSamsung slipped to third place as its shipments grew with 2.9 percent sequential growth in Q3 2017. Samsung registered double-digit growth in consumer segment and Galaxy J Max continues to be the top-selling model for the vendor.

iBall is in the fourth place as shipments increased 25.8 percent sequentially in Q3 2017. iBall achieved 45 percent sequential growth in its consumer segment.

Datawind dropped to the fifth position as its market share dropped by five percentage points and shipments grew marginally by 1.6 percent from the previous quarter. Datawind’s limited focus on commercial segment is making it difficult for the vendor to make a comeback in the saturated consumer market.

IDC said India tablet market rose 46 percent quarter on quarter and 3 percent year on year to 1.1 million in Q3 2017.

Tablet Scheme by Gujarat government namely NAMO Tablet Scheme for the college students, was the key driver for the growth within education and government verticals which contributed to the overall commercial growth in Q3 2017.

The shipment in the commercial segment almost tripled from the same time last year and crossed the consumer shipments for the first time in India.

Consumer tablet shipment achieved sequential growth of 24 percent in Q3 2017 thanks to lucrative online offers during the festive seasons.