Lenovo and Acer hike PC market share as HP, Dell, Asus lost

Lenovo, HP, Dell, Asus and Acer are top PC suppliers in the Asia Pacific region in 2020, according to the latest IDC report.
Lenovo Yoga 7i laptop
PC makers such as Lenovo (30.8 percent), HP (14.2 percent), Dell (13.3 percent), Asus (7 percent) and Acer (5.9 percent) capture the majority share.

Lenovo and Acer have increased their PC market share in Asia Pacific as rivals such as HP, Dell and Asus have lost their share.

Top 5 PC Companies

Lenovo led the overall PC market in Asia Pacific in 2020, with 30.8 percent market share and shipment growth of 2.4 percent. Lenovo achieved a growth of 19.5 percent in the consumer market, but shipments for the commercial segment declined due to significant drop in demand for desktops. The SMB and education sectors drove Lenovo’s increase in commercial notebook sales in 2020.

HP maintained the second position, with market share of 14.2 percent and a decline of 4.1 percent. HP suffered from a significant drop in desktop demand, as well as supply shortages. HP’s performance was strong in the education market, boosted by the GIGA project in Japan.

Dell Technologies ranked third, with a market share of 13.3 percent and a decline of 5.2 percent. The vendor benefited from large education shipments in Japan, as well as strong growth in the consumer market in India.

ASUS recorded a decline of 4.9 percent. ASUS posted an 8.6 percent growth in the commercial segment, driven by the participation in the GIGA education project in Japan. ASUS suffered significant declines in consumer markets such as China and Indonesia due to supply shortages.

Acer Group’s PC business grew by 3.8 percent due to strong growth in consumer shipments in China, as well as participation in Japan’s GIGA education project.

The PC market (Desktops, Notebooks, and Workstations) in the Asia Pacific (including Japan) region posted 0.3 percent increase in 2020 reaching 103.8 million units.

PC shipments are expected to grow by 8 percent in 2021, as strong demand continues while supply shortages are expected to ease, leading to inventory replenishment.

The PC market ended almost flat compared with 2019, but it was a big win for notebooks. Notebook shipments grew by 12.4 percent and reached 65.8 million units in 2020, with strong demand fueled by work-from-home and online learning amid the COVID-19 pandemic.

Desktops recorded a 15.6 percent decline as businesses shifted their purchases to notebooks to cater for the remote working needs of their employees during the lockdowns.

Consumer PC shipments grew by 9.2 percent in 2020, totaling 49.7 million units. Almost all countries across the Asia Pacific region recorded growth in consumer notebooks, except Indonesia, Thailand, Vietnam, and Bangladesh where supply shortages were particularly severe, with PC vendors prioritizing sales of higher-end devices in countries with higher sales margins.

The education segment was the major growth contributor to PC shipments. Sizeable education projects were rolled out in several countries in the region, including 3.6 million notebooks for the GIGA project in Japan and deployments in Indonesia and the Philippines. In the private sector, shipments in the SMB and enterprise segments declined, but notebook sales increased, fueled by remote working and business continuity requirements.

The consumer PC and education PC segments will remain the key drivers behind the growth in the PC market in Asia Pacific in 2021. Households are likely to spend their budgets on technology in absence of international travel or other forms of entertainment.