The PC market in India, encompassing desktops, notebooks, and workstations, surged to 4.5 million units in the third quarter of 2023, marking a substantial 14 percent year-over-year (YoY) increase, according to the latest data from IDC’s Worldwide Quarterly Personal Computing Device Tracker.
Segmental Growth
Breaking down the growth trajectory, the notebook category experienced a robust 13.1 percent YoY growth, while the desktop category outshone with a significant 19.3 percent increase.
Segment Insights
In a detailed analysis, the commercial segment maintained stability, whereas the consumer segment soared with a striking 26.3 percent YoY growth. A standout contributor to this surge was the implementation of a segment of the Gujarat education project, propelling an astonishing 117.5 percent YoY growth in the education sector. Notably, the eTailer channel bounced back impressively, soaring by 26.4 percent YoY following four consecutive declines, priming itself for the festive sales season.
Market Dynamics
Bharath Shenoy, Senior Research Analyst at IDC India, shed light on the market dynamics, stating, “The consumer segment saw strong traction in 3Q23 after a challenging past four quarters.” Shenoy attributed this resurgence partially to the Government of India’s initial mandate for import licenses on PCs, which triggered a surge in channel inventory as vendors preempted potential supply shortages or price escalations.
Top 5 Company Highlights
HP Inc. continued its dominance, clinching a market share of 29.4 percent. The brand led both the commercial and consumer segments, securing shares of 34.3 percent and 25.9 percent, respectively. Their strategic approach in the education and government sectors propelled a 33.5 percent YoY growth in the commercial segment.
Lenovo secured the second position with a 17 percent market share despite experiencing an 8.8 percent YoY decline in shipments. The brand, however, showcased resilience in the desktop category, boasting a notable 32.5 percent YoY growth.
Dell Technologies followed at third place with a 14.6 percent market share, witnessing a modest 3.8 percent YoY growth. The brand maintained its footing in the commercial segment and experienced a significant 68.5 percent YoY growth in the consumer segment.
ASUS climbed to the fourth position, surpassing Acer, with a 12.5 percent market share. The brand celebrated its highest consumer quarter ever, experiencing substantial growth of 42.9 percent YoY in this segment and an impressive 69.9 percent YoY in the commercial sector.
Acer Group slipped to the fifth position with an 11.6 percent market share, despite a commendable 20.9 percent YoY growth. Their strategic push in online channels led to a substantial uptick in the consumer segment.
The Indian PC market’s 3Q23 performance showcases a nuanced landscape with varying growth trajectories across segments, indicative of evolving consumer demands and strategic maneuvers by key players to secure market share amidst regulatory shifts.
