India printer market dips 18% in Q4 2017: IDC

India printer market Q4 2017
Printer market in major 50 cities of India fell 17.5 percent in Q4 2017 due to mitigation of post GST impact for accounting transparency, said IDC.

Inkjet printers have a market of 52.2 percent. Mumbai, Delhi and Chennai were top cities in terms of sales. Pune, Vadodara and Bangalore were the major growth markets for printers in Q4 2017 with an average growth of 19.1 percent.

Both technology vendor and channel partners pushed the sales through channel schemes and end user promotions across major markets.

Abhishek Mukherjee, senior market analyst, IDC India, said: “Low cost of ownership and printing compared to Laser printers account for the increasing uptake of Inkjet printer category.”

HP Inc maintained leadership in A4 Printer market with 45.9 percent share in 50 cities across India. Significant channel push ensured HP Inc’s leadership in Indian printer market. HP focussed on sales of entry level laser printers with demand originating mainly from SMEs and State Government customers in Tier 3 and 4 cities.

Epson registered 1st spot in the Inkjet printer market with 46.3 percent share in the category (24.2 percent Overall). Reach of the distribution channel through creation of reseller network in smaller towns and rural market strengthened the leadership of Canon.

Canon has secured 3rd spot in overall A4 printer market with 22.5 percent share. Canon’s channel push of its G-series printers with attractive channel schemes was the main reason behind its strong sales.

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