India PC market grew 15.8% despite threat from smartphone makers

The India PC market — desktops, notebooks, and workstations – rose 15.8 percent to 3.1 million units during the third quarter of 2019, according to IDC.
India PC market Q3 2019
The growth in India PC shipment was mainly driven by the second phase of shipments to the Electronics Corporation of Tamil Nadu (ELCOT) under its initiative of free distribution of laptops in the state.

Corporate and enterprise users accelerated their upgrades to Windows 10 as Windows 7 is near to its scheduled end in early 2020.

Desktop business achieved 10.6 percent growth in its shipments, contributed by Windows 10 refresh buying from the banking sector.

Notebooks grew 18 percent annually on the back of education deals as well as growth in both corporate and SMB segments, as these enterprises scaled up their purchases for Windows 10 migrations.

The commercial segment grew 39 percent as PC vendors shipped 1.7 million units in 3Q19. Even outside of the ELCOT deal, the commercial segment grew 15.7 percent annually, as it witnessed strong traction for both desktops and notebooks.

“Demand from the start-up ecosystem, BFSI segment, and very large enterprises, along with the Tamil Nadu education deal, helped the commercial segment provide much-needed growth to the Indian PC market,” said Bharath Shenoy, market analyst, PC, IDC India.

PC vendors have procured inventory to target Windows 10 refreshes in small and medium enterprises.

The consumer PC segment fell 4.2 percent and grew 49 percent sequentially driven by mega online festivals and Diwali offers.

ASUS, Acer, and Apple were aggressive in billing for online festivals and registered higher double-digit growth in their online shipments. The retail segment witnessed 6.9 percent dip when compared to 3Q18.
India smartphone share Q3 2019
As consumers are shifting entertainment and content consumption to smartphones, PCs are becoming a conscious purchase in India. Consumers are comfortable to wait for discounts and offers while looking to buy or upgrade their PCs,” says Jaipal Singh, associate research manager, IDC India.

Lenovo retained its top position with 28.5 percent market share. Lenovo’s PC shipments rose 55.4 percent on the back of the ELCOT deal. Lenovo also won a few large BFSI deals, which helped the brand to maintain triple-digit growth in the overall commercial segment for the second quarter in a row.

HP maintained its second position with 26.4 percent market share. HP’s PC shipments grew 9.9 percent from the previous quarter. HP’s education deal was postponed to the following quarter. As a result, HP’s PC shipment fell 0.6 percent.

Dell Technologies ranked third with 19.7 percent market share. Dell’s commercial shipments grew 24.1 percent annually. Dell’s consumer PC shipments fell 27.3 percent, resulting in a 0.6 percent decline in its overall shipments.

Acer Group maintained its 4th position with 11.9 percent market share. Acer’s commercial PC shipments grew 21.3 percent. Acer’s consumer PC segment grew 2.8 percent. Acer won PC deals from the BFSI and education segments. Acer recorded 13.7 percent annual growth in its overall PC shipments.

ASUS registered 43.6 percent growth. ASUS captured a 5.3 percent market share in 3Q19. ASUS recorded its highest ever shipments in the country, mainly driven by strong growth in the online channel, IDC said.

Related News

Latest News

Latest News