IBC 2014: SanDisk unveils highest capacity SD card

At IBC 2014, SanDisk announced the launch of 512GB SanDisk Extreme PRO SDXC UHS-I memory card, which the company claims as the world’s highest capacity SD card on the market.

The 512GB Extreme PRO SDXC UHS-I card will be available for $799.99 (MSRP).

The new memory card is designed to meet the demands of industry professionals who require the most advanced gear available for shooting 4K Ultra High Definition (3840x2160p) video, Full HD video (1920×1080)1 and high-speed burst mode photography.

Extreme_PRO_SDXC_U3_Front_512GB_HRThe 512GB SanDisk Extreme PRO SDXC UHS-I card delivers both the speed and capacity needed to support 4K Ultra HD video capture, enabling users to shoot tremendous amounts of content without disrupting the moment, the company said.

The product is built for and tested in harsh conditions. It is temperature proof, water proof, shock proof, and x-ray proof, the company said.

At IBC, SanDisk also announced upgrades to SanDisk Extreme PRO CFast 2.0 memory card and announced that the SanDisk Extreme PRO SSD has been qualified for 4K capture.

These two products expand SanDisk’s extensive portfolio of high-performance products designed for the professional broadcast, cinematography and photography industries.

Dinesh Bahal, vice president, product marketing, SanDisk, said, “The new SanDisk Extreme PRO CFast 2.0 card and SanDisk Extreme PRO SSD will help produce the highest quality content possible, and significantly improve workflow efficiency.”

The upgraded SanDisk Extreme PRO CFast 2.0 card will power the next generation of high-performance cameras and camcorders.  The company claims that the 128GB card delivers shot speed of up to 440MB/s  and data transfer speeds of up to 515MB/s  for extreme workflow efficiency.

The new SanDisk Extreme PRO CFast 2.0 memory cards will be available at select photo specialty stores in October. The SanDisk Extreme PRO SSDs are currently available.

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