HP targets SMBs to enhance PC and printer market share in India

US-based PC and printer major HP is going beyond products to help Indian SMBs for assisting them to make investment in digital in order to revive their businesses in 2021, IANS reported.
HP ProBook 635 Aero G7 notebookMore than 73 percent of the SMBs in India are confident that they will bounce back after the pandemic. 75 percent of the businesses believe that digital adoption is essential to their success, according to the recently-released HP SMB Outlook Report 2020.

Sanjeev Pathak, head, Personal Systems (Commercial), HP India, said given the crunch in capital and the rising need for IT infrastructure for SMBs, the company has rolled out convenient models of leasing models (Device as a Service or DaaS) from our business-ready laptop range.

Rather than burdening them with a heavy capital expenditure, small business owners and entrepreneurs can benefit through a very nominal per seat expense spread over a three-to-four-year horizon, Sanjeev Pathak said.

Lenovo, HP, Dell, Apple and Acer are the top five PC brands in the world in Q4 2020 based on the shipments, according to Canalys. Lenovo is the #1 PC brand in the world, the latest Canalys report said.
PC shipment in 4 years
There are several other easy finance models available from HP’s finance partners, says the news report.

HP’s finance partners introduced attractive financing offers through which SMBs can acquire business laptops starting at just Rs 899 per month. This will enable them to upgrade and expand their IT infrastructure and save their funds for other business priorities.

India’s Finance Minister Nirmala Sitharaman has doubled the budget allocation to Rs 15,700 crore from last year to empower the MSME sector, confirming the government’s focus on developing infrastructure and skills which will have short and long term benefits to Indian economy and people.

HP is launching several measures designed to make tech adoption easier for small businesses and entrepreneurs. These include new product lines such as the recently introduced HP ProBook 635 Aero G7.

HP has partnered with AMD to innovate the world’s lightest AMD-based business notebook specially for SMBs and entrepreneurs.

The ProBook 635 Aero G7 comes with several features that enhance connectivity, security and mobility for users in the MSME sector.

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