HP slips in printer, copier market as Canon, Brother, Epson gain

2017 hardcopy peripherals companies
HP Inc. lost significant market share in the global printer and copier market in Q4 2017 as rivals such as Canon, Epson and Brother improved their presence, according to IDC report on Hardcopy Peripherals Market 2017.

Epson achieved shipment growth of 12.2 percent, Brother 5.2 percent and Canon Group 1.4 percent in the fourth quarter. HP Inc. recorded decline of 3.8 percent in Q4 2017 at a time when its main rivals have grown their market presence. The decline in Xerox shipment was 4.6 percent in the fourth quarter, IDC said.

HP Inc.’s shipments did not grow from more than 39 million units in 2017 — showing last year was one of the worst years for the US-based device company. IDC did not cite reasons for the poor performance of HP Inc.

Epson achieved growth of 4.6 percent, Brother 3.6 percent, and Canon Group 1.3 percent in 2017.

HP market share dipped to 36.5 percent from 38.4 percent. Canon market share rose to 23.1 percent from 23 percent. Epson market share grew to 19.8 percent from 17.8 percent. Brother market share increased to 7.5 percent from 7.2 percent. Xerox lost market share to 2.1 percent from 2.2 percent.

Global market

The hardcopy peripherals (HCP) market rose 1.2 percent to 28.1 million units in the fourth quarter of 2017 – driven by 3.3 percent growth in the inkjet market, IDC said. Incidentally, the global Inkjet revenue fell 1 percent to $13.7 billion in the fourth quarter.Hardcopy peripherals market 2017Inkjet business grew thanks to markets such as Latin America, Central & Eastern Europe, Middle East & Africa, and Asia/Pacific (excluding Japan). Increased salary levels helped to boost consumption along with the rapid growth of e-tail channels in China, and high demand from businesses after the implementation of GST in India.

Epson achieved positive growth in regional markets. Epson launched more new models this quarter to support its push of ink-tank devices. Though the L360 is Epson’s top model, the L380 also showed strong momentum as the shipment volume almost surpassed the L360 model this quarter. The L1300 had been the best performing model of Epson’s new range of devices.

Baburajan K

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