HP expands MFP portfolio, offers greater customization options

HP MFP launchHP announced the launch of A3 multi-function printers (MFPs) portfolio, including 32 SKUs designed to provide greater customization offers to channel partners to cater to the wide variety of enterprise demands.

The new MFP portfolio comes with enhanced security features to protect data and devices connected to it. The printer lineup also features HP’s PageWide printing technology and boasts longer device time, HP said.

The printers also benefit from HP’s new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). The service integrates advanced diagnostics, device specific troubleshooting and remote remediation capabilities to help increase uptime.

The HP LaserJet Managed MFPs are available at a starting price of INR 167,613 and the HP Color LaserJet Managed MFP range is priced INR 228,489 onwards.

“HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs and expanding our service model to encompass more partners,” said Ng, Tian-Chong, general manager, Printing Systems, Asia-Pacific and Japan, HP.

“Our extension into the A3 segment was well received when we first launched the HP LaserJet 436 MFP. HP’s expanded portfolio of A3 MFPs will raise the bar in the print experience and protect customers against cyber security threats,” said Raj Kumar Rishi, senior director, Printing Systems, HP India.

Siddharth Jaiswal

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