HP ElitePOS launched for Indian retail and hospitality cos

HP ElitePOS for retail in IndiaHP India introduced its point-of-sale (POS) system called HP ElitePOS with several new features at the India Retail Forum 2017.

The innovative POS solution from HP will assist retail industry customers and hospitality companies to use the advanced technology to transform the in-store experience for their retail customers in shops.

HP ElitePOS, priced at Rs 59,999 in India, will help retailers to deliver better customer experience by providing data driven insights on customer buying behavior. HP channel partners and IT retail shops are selling the latest POS from HP.

The US-based technology company said that HP ElitePOS will be useful to retailers especially when e-commerce players are influencing shopping preferences of their online shopping customers with the latest technology.
Retail technology spending“As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand,” said Aaron Weiss, vice president and general manager, Retail Solutions Business, HP Inc.

The ElitePOS features a modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them.

These use cases include: interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”.

For retailers who want a clean and clutter-free counter space, or who need greater versatility in the placement of their point-of-sale terminal, the display can be separated from the input/output (I/O) base for maximum placement versatility.

ElitePOS is designed to pass MIL-STD tests, deter minor spills by channeling liquid out the device, and provide efficient cooling with side venting for improved reliability. Windows 10, DDR4 memory, and 7th generation Intel Core processors with vPro technology are the other features. HP said ElitePOS comes with integrated software security features.

BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.

User authentication technology, including an optional fingerprint reader for secure login; Credential Guard for secure user authentication and password protection, and Device Guard, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.

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