HP announced the acquisition of Choose Packaging, a packaging development company and inventor of the zero-plastic paper bottle.
Choose’s patented technology provides an alternative to plastic bottles and can hold a variety of liquid products. Its paper-based bottles are made with naturally occurring and non-toxic materials and pave the way for a new standard for bottling solutions globally.
“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals,” said Savi Baveja, Chief Strategy & Incubation Officer, HP Inc.
HP is well positioned to disrupt the $10 billion fiber-based sustainable packaging market. HP’s first step in transforming this industry was the introduction of its 3D printing-enabled Molded Fiber Tooling Solution designed to bring customizable, fiber-based products to market faster and more affordably.
HP will do the integration of Choose into its Personalization & 3D Printing business. HP will focus on scaling its technology and customer footprint. There are more than 150 million tons of single-use plastics produced each year and HP intends to disrupt this market with fiber-based, 100 percent plastic-free packaging.
Choose works with large global companies including Accolade Wines, Henkel and Malibu Rum.