HP’s AI PCs powered by Intel deliver a new generation of user experiences by combining innovative hardware with optimized AI software.
Built on Intel Core Ultra processors, HP’s AI PCs are engineered to handle AI workloads across CPU, GPU, and NPU efficiently. Intel and HP worked together to co-design the hardware and software integration, enabling responsive performance, longer battery life, and seamless multitasking.
HP has listed several AI PCs on its ecommerce website for customers to select. The retail price of HP OmniBook X AI PC is USD 1,199.99 with 1TB storage. HP EliteBook Ultra AI PC is available for a starting price of USD 1,699.99.
Main features
One of the standout innovations is the ability to run AI applications locally on the device, preserving data privacy and minimizing latency. Apps like Writeup, an AI writing assistant, operate without sending data to the cloud, a crucial feature for enterprises concerned with security. These PCs support advanced AI use cases such as real-time transcription, background blur, noise cancellation, and AI-enhanced productivity features directly on the device.
Intel and HP benchmarked and tuned performance across a range of critical AI-enhanced applications to ensure these systems deliver measurable improvements. PowerBI runs up to 45 percent faster, Tableau up to 48 percent faster, and Adobe Lightroom up to 32 percent faster compared to previous-generation HP laptops.
Canvid, a video creation tool using AI for captioning and background effects, performs up to 223 percent faster, and Writeup runs up to 165 percent faster thanks to optimization for Intel’s GPU. DeepBrain AI, which turns text into video using AI avatars, can reduce production time by up to 80 percent.
HP’s collaboration with Intel also introduced Mac-only apps like Canvid and Writeup to Windows for the first time, expanding access to AI tools for commercial users. These enhancements were validated through rigorous lab testing, with Intel engineers spending over 500 hours optimizing performance across multiple configurations of HP’s AI PC prototypes. This effort ensured that applications most important to business users were tuned to perform exceptionally well from day one.
These AI PCs feature proactive system intelligence that adapts to user behavior, intelligently allocating system resources to prioritize active tasks and enhance efficiency. With HP’s EliteBook X, EliteBook Ultra, and EliteBook 8 models, users benefit from faster app launches, smoother multitasking, and a more responsive overall experience.
Analysts and reviewers have praised HP’s practical approach to AI integration, noting that HP offers some of the most compelling examples of what AI PCs can do today. This combination of hardware-software co-design, real-world application performance, and business-ready AI experiences positions HP’s Intel-based AI PCs as leaders in the emerging AI computing landscape.
AI PC market growth
According to the Canalys forecast, shipments of AI-capable PCs are expected to surpass 100 million units in 2025 representing around 40 percent of the market from 48 million units in 2024, accounting for 18 percent of total PC shipments. By 2028, shipments of AI-capable PCs are expected to exceed 205 million units, with a compound annual growth rate of about 44 percent between 2024 and 2028.
AI PCs typically command a 10 to 15 percent price premium over their non-AI counterparts. By the end of 2025, more than half of PCs priced above $800 are expected to be AI-capable, and this figure will exceed 80 percent by 2028.
Key drivers of this growth include the integration of on-device NPUs that enable localized AI processing, enhancing privacy, productivity, and performance. The upcoming end of support for Windows 10 in October 2025 is also expected to drive upgrades. Initial adoption is strongest in the commercial segment, especially in business notebooks, before expanding into consumer markets.
The rise of AI PCs is expected to help reverse the prolonged decline in the PC industry, with the total market poised to grow around 8 percent in 2024, returning to pre-pandemic shipment levels. As a result, the global PC market value is projected to grow from $225 billion in 2024 to over $270 billion by 2028, signaling a new era of premium and intelligent computing.
Intel leaders (from left) Carla Rodriguez, Jennifer Larson, Michelle Johnston Holthaus and David Feng pose at the Intel booth during Mobile World Congress 2025 in Barcelona, Spain. (Credit: Intel Corporation)
Rajani Baburajan
