Global PC Market Rebounds with 1.5% Growth in 1Q24: IDC

After two years of decline, the PC market experienced a 1.5 percent year-over-year growth during the first quarter of 2024 (1Q24), totaling 59.8 million shipments, IDC said.
Q1 2024 PC business growth IDC reportThis growth in PC market, according to the latest IDC report, marks a reversal from the preceding period, which saw 28.7 percent decline in 1Q23, marking the lowest point in PC history. Furthermore, the global PC market has returned to pre-pandemic levels, with 1Q24 volumes matching those of 1Q19 when 60.5 million units were shipped.

PC Suppliers

In terms of market share, Lenovo retained its position as the top company, experiencing growth largely attributed to the significant decline in shipments observed in 1Q23.

Apple also demonstrated robust growth, benefiting from a substantial decline in the previous year.

Lenovo (13.7 million), HP (12 million), Dell (9.3 million), Apple (4.8 million), Acer (3.7 million) and Asus (3.6 million) and Others (12.6 million) are the leading PC brands in the first quarter of 2024.

PC market share of Lenovo increased to 23 percent from 21.6 percent.

HP’s PC market share dropped to 20.1 percent from 20.4 percent.

PC market share of Dell increased to 15.5 percent from 16 percent.

PC market share of Apple increased to 8.1 percent from 7.1 percent.

PC market share of Acer increased to 6.2 percent from 5.7 percent.

PC market share Asus dropped to 6.1 percent from 6.4 percent.

IDC Worldwide Quarterly Personal Computing Device Tracker said factors contributing to this resurgence include more favorable year-over-year comparisons and a gradual easing of inflationary pressures, particularly in regions such as the Americas and Europe, the Middle East, and Africa (EMEA). However, challenges persist, particularly in China, where deflationary pressures have had a direct impact on global PC market dynamics.

China’s status as the largest consumer of desktop PCs has been instrumental in shaping market trends, with weak demand in the region contributing to another quarter of decline in global desktop shipments. This trend is further exacerbated by the growing preference for notebooks over desktops.

Looking ahead, industry experts anticipate continued recovery throughout 2024, driven in part by the introduction of newer AI-enabled PCs set to hit the market later in the year. Commercial buyers, in particular, are expected to fuel growth as they begin refreshing the PCs acquired during the pandemic. The proliferation of AI PCs is also anticipated to lead to higher price points, presenting lucrative opportunities for PC and component manufacturers.

“Despite challenges in China, the recovery in PC business is expected to gain momentum in 2024, driven by the emergence of AI-enabled PCs and the ongoing refresh cycle among commercial buyers. The anticipated rise in shipment volumes, coupled with higher price tags for AI PCs, presents promising opportunities,” Jitesh Ubrani, research manager with IDC’s Worldwide Mobile Device Trackers, said. News Desk

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