The global value of the VR (Virtual Reality) adult content market will increase significantly, from $716 million in 2021 to $19 billion in 2026.
VR adult content will be representing 22 percent of the global digital adult content market value by 2026, a new Juniper Research study said.
Subscription-based models will be key in enabling adult content platforms to monetise VR content and capitalise on the growth of headset ownership.
Adult content platforms, such as Pornhub and XVideos, need to form strategic partnerships with specialist VR content providers in order to diversify their libraries of adult content and ensure more consistent revenue streams.
The number of users viewing VR adult content via compatible headsets will rise by 2,800 percent over the next 5 years, with headset adoption primarily driven by mainstream use cases, such as digital games and media.
The US will emerge as a key market for VR adult content; accounting for 33 percent of market spend by 2026. Adult content channels targeting US users must use advanced analytics to monitor viewing habits and trends; tailoring VR-enabled content accordingly, Research author Scarlett Woodford said.
By 2026, 97 percent of the VR adult content market will be derived from subscriptions, with distribution channels using this monetisation model to cover the increased costs associated with recording VR content.
