Epson has grabbed the top position in the Indian Inkjet printer market – in terms of volume and value – in 2017, beating HP and Canon.
Inkjet printers led the overall market with 52.2 percent share in Q4 2017.
Epson India has sold 705,656 inkjet printers in 2017 to capture 42 percent share of the Inkjet market by volume and 54 percent in value.
HP has 40 percent share in volume and 32 percent share in value in the inkjet printer market last year.
Canon has 16 percent volume share of inkjet printer market.
Market research agency IDC said Epson L380 is the highest selling printer model in the Inkjet category in India.
Epson M-series (Monochrome InkTank) achieved significant growth from Tier 2 and 3 cities as channel partners developed newer markets such as co-operative banks, state government, etc, said Samba Moorthy, vice president-Sales & Marketing, Epson India.
Epson launched five new WiFi InkTank printers – L4150, L4160, L6160, L6170, and L6190 — in January 2018. The L-series WiFi printers lower the total cost of ownership to businesses with its page yields of 7,500 Black pages and 6,000 color (CMY) pages for each complete set of 4 ink bottles.
The new L series WiFi printers offer the smallest footprint amongst all brands of InkTank printers. The cumulative global sales of Epson’s InkTank inkjet printers have surpassed 20 million units.
In India alone, Epson has sold over 2 million InkTank printers since its launch.