Canon targets to become No.1 in Inkjet printer category by 2015

Infotech Lead India: Canon is targeting to become the No.1 player in the Inkjet printer category in India by 2015.

Canon’s market share has jumped to 22 percent in Q3 2012. The company is aiming to reach 25 percent in 2013.

Canon India targets revenues of Rs 2100 crore in 2012, registering 32 percent growth over last year.

“Canon had phenomenal growth by 30 percent in Inkjet category by year to date. This print space is undergoing major reconfiguration following our introduction of new technology that makes print cost more affordable,” said Alok Bharadwaj, senior vice president, Canon India.

Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon’s product portfolio extends over a variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders, cable ID printers, semiconductors and card printers.

Canon will leverage its approximately 100 primary channel partners 14 National Retail Chain partners, and over 6000 secondary retail points to gain additional market share.

Moreover, Canon has over 80 own retail stores called the Canon Image Square across the country.  Oce distributors in India will now be a part of Canon partner network. Canon’s service reach extends to over 2700 towns with over 200 service Engineers, 7 Canon owned service centers and 37 Canon Care Centers. Canon and Oce products are available with service support network.

Canon India on Tuesday launched its imaging software My Image Garden for its PIXMA range of inkjet printers along with new Ink Efficient Series and color variant models.

The new applications are designed to streamline the scanning and printing processes and offers consumers new ways of innovating with photos and creating exciting craft works, calendars, posters, collage etc.

“Consumers today want to capture every moment of their happiness and we are witnessing a new trend in the home photo printing among consumers in India. Printers at home are being looked at as a lifestyle product and consumers would like to do more with their inkjet printers than just simple print,” said Hideaki Fukai, group executive, Inkjet Product Operations, Canon Japan.

“With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others. Our latest range on PIXMA inkjet printers and innovative software lets users learn new things and have fun in new ways. With the new exciting range of printers and innovations coming from Canon, we aim to be No. 1 in India by 2015,” Fukai added.

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