Can Surface Laptop Go take on costly MacBook Air?

Microsoft on Thursday announced the launch of Surface Laptop Go in an attempt to grab market share from MacBook Air.
Surface Laptop GoMicrosoft said Surface Laptop Go, priced at $549.99, offers 12.4-inch PixelSense touchscreen display, large precision trackpad and a full-size keyboard with 1.3mm key travel for comfortable typing experience.

Microsoft’s Surface Laptop Go will be extremely cost effective as compared with Apple’s MacBook Air.

It’s a move by Microsoft to try to undercut competitors like the MacBook Air from Apple, which starts at $999 but offers more far storage and a more premium design. The Surface Laptop Go is made out of plastic with an aluminum coating, while Apple’s models are all aluminium, CNBC reported.

HP, Lenovo, Dell, ASUS and Acer are the top laptop brands in the world, according to the latest TrendForce report.

Demand for notebook computers achieved 73 percent quarter-on-quarter growth during the second of 2020 to 53 million. Sale of notebook computers is expected to increase 4 percent to 55 million during the third quarter.

Features of Surface Laptop Go

Intel’s 10th Gen i5 Quad-Core processor is powering Surface Laptop Go. It features 16GB RAM and 256GB storage. Surface Laptop Go is offering up to 13 hours of battery life and fast charging.

Surface Laptop Go has a built-in 720p HD camera and Studio Mics for colleagues and classmates to see and hear you clearly.

USB A and USB C ports, an audio jack and the Surface connector, are the connectivity options.

“For families, students and businesses looking for a new device to add to their households or organizations, Surface Laptop Go offers a premium Surface look and feel at an amazing value,” said Pete Kyriacou, VP, Microsoft Devices.

Microsoft, which introduced ultra-light 2:1 Surface Pro X last October, has introduced the device in new configuration along with new app experiences, resulting in longer battery life and increased performance.

The device has Microsoft SQ 2 processor — the fastest processor in its class — and a new Platinum finish.

The Surface Pro X with new configurations start at $1499.99.

Microsoft  is also introducing three new colours for the Signature Keyboard: Platinum, Ice Blue and Poppy Red, all with the same built-in storage and wireless charging for the Surface Slim Pen.

Microsoft also introduced new accessories for modern workplaces or school spaces.

Microsoft Designer Compact Keyboard is a slim, narrow and elegant keyboard with Bluetooth seamlessly switching between three devices, two-year battery life and is priced at $69.99.

Microsoft Number Pad is a slim, modern and elegant number pad with Bluetooth wireless priced at $24.99. Microsoft 4K Wireless Display Adapter is priced at $69.99.

Microsoft Bluetooth Ergonomic Mouse brings comfortable ergonomic design to premium wireless performance with a soft thumb rest, a light and durable design, and two customisable buttons for $49.99.