Augmented and mixed reality market to cross $220 bn: ABI Research

The number of Augmented Reality (AR) smart glasses will touch nearly 40 million in 2027. The total augmented and mixed reality market will be surpassing $220 billion in 2027 – driven by the consumer market.
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Far-reaching rebrands like with Meta alongside more traditional new devices, software, and services from big names like Google and Apple lend credence to the momentum, Eric Abbruzzese, Research Director at ABI Research, said in a report.

Media and entertainment and sports and fitness lead in the AR adoption and growth over the next five years, with 118 percent and 101 percent installed base CAGRs, respectively.

Demand for AR from tourism, healthcare, retail, and education is growing significantly. Binocular, mixed reality devices dominate in terms of growth, powered by declining prices, increasing capability, and a greater selection of mixed reality content in all verticals.

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