ASUS launches Expert laptops targeting enterprise sales in India

ASUS India announced the launch of Expert Series laptops, desktops and All-in-Ones, targeting the enterprise PC market in India.
ASUS Expert Series laptop
ASUS laptops are aiming to garner PC market share from Indian business professionals for the first time.

Recent data by IDC has revealed that ASUS has garnered 15 percent market share in the consumer notebook segment as of Q1 2020. The ASUS brand has achieved 40 percent jump in sales in Q1 2020 as compared to Q4 2019.

India’s overall laptop consumer market in India declined 26.5 percent in Q1 2020 as compared to Q4 2019.

ASUS Expert Series — powered by Intel Core processors and variants with Windows 10 Pro support — will offer innovative tech solutions for business users.

ASUS ExpertBook range has six laptops while ASUSPRO ExpertCenter lineup offers three desktops. ASUS also launched two All-in-Ones (AiOs).

ASUS ExpertBook B9 starts from Rs 102,228, while ASUS ExpertBook P2 will begin from Rs 58,697.

ASUSPRO ExpertBook P1 Series starts from Rs 25,323 and ASUSPRO ExpertCenter D8 will begin from Rs 55,429 (inclusive of a monitor).

“With Expert Series, we are offering enterprises the opportunity to experience the cutting-edge technology, ground-breaking innovation, and unparalleled performance of our commercial PCs,” said Leon Yu, regional director, System Business Group, ASUS India & South Asia.

ASUSPRO ExpertCenter D6 will come for Rs 29,669 onwards, while ASUSPRO ExpertCenter D3 will cost Rs 27,429 onwards.

The ASUS AiO (V241FA) starts from Rs 58,466, while ASUS AiO begins from Rs 25,839.

ASUS will be targeting businesses such as educational institutions, government, micro businesses, SMBs and large enterprise customers.

“These latest Expert series offerings from ASUS, powered by Intel Core processors, deliver the intelligent performance features that enable businesses to work efficiently and accelerate productivity,” said Prakash Mallya, managing director of Sales, Marketing and Communications Group, Intel India.

ASUS ExpertBook B9, weighing 995 grams, is the world’s lightest and most powerful 14-inch business laptop. It comes with up to 10th Gen Intel Core i7 Processor and 24-hour battery backup.

ASUS ExpertBook P2 laptop comes with Nvidia Discrete Graphics and up to 10th Gen Intel Core i7 Processor.

ASUSPRO ExpertBook P1 series is an affordable line-up of 14-inch and 15-inch laptops with segment leading features such as FHD Display with thin bezels, fingerprint sensor and up to 10th Gen Intel Core i5 Processor.

ASUSPRO ExpertCenter Desktop series are business desktops designed for enterprises, governments and SMBs.

The company has set up a dedicated helpline for sales and services of the new Expert Series PCs with extended hours of operation.