Asus grabs 15% share in consumer notebook business

Asus has grabbed 15 percent market share in the consumer notebook segment in India in Q1 2020, according to recent data by IDC.
Asus VivoBookAsus has achieved 40 percent jump in sales in Q1 2020 as compared to Q4 2019.

The overall laptop consumer market in India declined almost 26.5 percent in Q1 2020 as compared to Q4 2019.

Asus has recovered more than 90 percent of its national sales as compared to pre-COVID 19 phase, Arnold Su, business head, Consumer & Gaming PC, System Business Group, ASUS India said.

Asus aims to cross the 20 percent market share by the end of Q3 and 23-25 percent by the end of Q4 2020.

Asus is set to launch new products while expanding its offline presence from 100 stores to 200 stores by the end of 2020. Asus aims to emerge among the top 3 brands in the consumer laptop segment by the end of 2020.

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