AR / VR headset market surges 61% to 2.19 mn: IDC

The augmented reality and virtual reality (AR / VR) headsets market in the Asia Pacific (including Japan and China) grew 60.8 percent in 2021 to 2.19 million units, according to IDC report.
AppliedVR for digital healthcare
AR / VR headset shipments are expected to continue to grow at a healthy rate as contents become more enriched under the influence of new vendors / developers and more options of AR/VR headsets become available to the market.

“Chinese brands contributed more than 60 percent of AR/VR headsets in the Asia Pacific region in 2021. Most of this was for the PRC market, but these companies are also expanding to the rest of the region and the world,” said Yexi Liao, Market Analyst for AR/VR and Gaming research, IDC Asia Pacific.

Top 5 AR/VR Headset Companies in Asia Pacific

DPVR led the overall AR / VR headset market in the Asia Pacific region, with close to 22 percent market share and shipment growth of 50.8 percent. Most of DPVR’s shipments were in China. DPVR expanded in the rest of the region, especially in markets such as Hong Kong, India, Japan, Korea, and Singapore.

Pico maintained the second position, with a market share of 20 percent and a growth of 50.4 percent. Pico found large success in switching to the consumer segment with its new Neo 3, featuring 6 degrees of freedom (6DOF). Most of Pico’s shipments were in China. Pico had a presence in Hong Kong, Japan, Korea, Singapore, and Taiwan, as well as a strong focus in the NA and EMEA regions.

Meta (formerly known as Facebook) recorded the largest growth among the Top 5 vendors at 276.2 percent. This is largely due to the Quest 2 that continued to ramp up throughout 2021 with high demand in mature markets such as Australia, Japan, Korea, and Taiwan.

iQiyi leapfrogged its way into fourth place in 2021 with a growth of 206.4 percent. Higher investments in marketing coupled with its new consumer-specific models helped it gain strong momentum within the PRC market.

HTC grew by 70 percent. HTC enjoyed growth in 2021 thanks to its new models, the Vive Focus 3 and Vive Pro 2, which shipped at high volumes in the PRC market.

AR / VR vendors are pushing consumer-specific models and more quality content such as AAA games or assistant applications.

In the commercial sector, demand for education and training use cases will to lead the AR / VR market.

IDC expects that the Asia Pacific AR / VR headset market should grow at a compounded growth rate of 51 percent in the next five years.

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