Apple has introduced a pair of MacBook Air laptops, featuring its latest M3 processors, aimed at enticing consumers seeking to harness the power of artificial intelligence (AI) in personal computing.
The new MacBook Air models from Apple boast 13-inch and 15-inch screen sizes, promising up to 60 percent faster performance compared to their predecessors equipped with Apple’s M1 processor, as stated on the company’s website.
Priced at $1,099 for the smaller variant and $1,299 for the larger model in the United States, both versions are now available for order, with deliveries slated to commence later this week, Apple said in a news statement.
MacBook Air
# Up to 60% faster than the model with the M1 chip
# Up to 13x faster than the fastest Intel-based MacBook Air
# Support for up to two external displays
# Up to 2x faster Wi-Fi than the previous generation
# Features up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air
# Game titles like No Man’s Sky run up to 60% faster than 13-inch MacBook Air with the M1 chip
# Enhancing an image with AI using Photomator’s Super Resolution feature is up to 40% faster than the 13-inch model with the M1 chip, and up to 15x faster for customers who haven’t upgraded to a Mac with Apple silicon
# Working in Excel spreadsheets is up to 35% faster than the 13-inch model with the M1 chip, and up to 3x faster for customers who haven’t upgraded to a Mac with Apple silicon
# Video editing in Final Cut Pro is up to 60% faster than the 13-inch model with the M1 chip, and up to 13x faster for customers who haven’t upgraded to a Mac with Apple silicon
# Delivers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40% longer battery life compared to a PC laptop with an Intel Core i7 processor
Since transitioning away from Intel chips in 2020, Apple has forged ahead with its proprietary chip designs, with the M3 chip being the latest testament to its technological prowess, Reuters news report said. The introduction of AI-enabled PCs, such as the new MacBook Air, is anticipated to spearhead a resurgence in the PC market in 2024, following a prolonged slump post-pandemic.
With the M3 chip, MacBook Air achieves unprecedented speeds, outperforming its predecessors by up to 60 percent and even surpassing the fastest Intel-based MacBook Air by a staggering 13-fold. Boasting a sleek and lightweight design, up to 18 hours of battery life, and a stunning Liquid Retina display, the MacBook Air is primed to deliver unparalleled user experiences.
Constructed using cutting-edge 3-nanometer technology, the M3 chip elevates MacBook Air’s performance to new heights, featuring a potent 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. With up to 18 hours of battery life and blazing fast speeds, users can expect seamless multitasking and exceptional performance across various applications, from productivity tasks to demanding photo and video editing.
Furthermore, the M3 chip facilitates immersive gaming experiences with hardware-accelerated mesh shading and ray tracing, delivering lifelike lighting, reflections, and shadows. Additionally, the inclusion of the latest media engine with AV1 decode support ensures high-quality video streaming experiences.
The performance enhancements brought by the M3 chip are evident across various scenarios, with notable improvements in gaming, image enhancement, spreadsheet work, and video editing. Compared to PC laptops equipped with Intel Core i7 processors, MacBook Air promises up to 2x faster performance, 50 percent faster web browsing, and 40 percent longer battery life, solidifying its position as a powerhouse in the computing realm.
