Apple, Samsung, Microsoft lead tablet revenue market

Tablet vendors based on revenue
Apple is the top tablet vendor in terms of revenue generated during the first quarter of 2016, said Strategy Analytics.

The US-based technology major has 39 percent revenue share in the global tablet market.

Samsung had 16 percent, Microsoft 8 percent, Lenovo 5 percent and Huawei 3 percent revenue share of the global tablet market.

In terms of unit shipments of tablets, Apple had 22 percent, Apple 14 percent, Amazon 5 percent, Lenovo 5 percent and Huawei 4 percent share.

Strategy Analytics said Microsoft and Apple combined sold over a million of their Pro Slates last quarter.

White Box vendors shipped 13.3 million tablets valued at nearly $750 million in Q1 2016. Microsoft’s 1.1 million tablet shipments fetched $950 million due to higher quality products commanding much higher prices.

Android Tablets represented 64 percent of tablet shipments and earned 41 percent share of revenue in Q1 2016, reflecting lower ASPs than their Windows and iOS counterparts.

Apple took 39 percent of tablet revenues in Q1 2016, nearly double its shipment unit market share of 22 percent.

Eric Smith, senior analyst, Tablet & Touchscreen Strategies service, said: “As a device, the tablet is going through a period of recalibration as productivity becomes more important, enterprises purchase more touchscreen and mobile first devices for a new generation of workers, and consumers begin paring down ownership of multiple computing devices.”