Apple to gain share in notebook market, says TrendForce

Apple MacBook shipment is forecast to reach 17.1 million units in 2021 from 15.5 million units in 2020, thanks to the November 11 release of the new Mac models and the Apple Silicon M1 processor, says the latest report from TrendForce.
Apple MacBook shipment forecast
The main advantage for Apple consumers is the steady retail price across newly released and preexisting 13.3-inch MacBook models. The new Apple Silicon M1 processors, based on ARM architecture, that are now replacing the Intel x86 CPUs found in older MacBooks represent a significant decrease in power consumption.

The M1 processor is designed to have its various capabilities work in tandem with macOS Big Sur, in turn creating a synergistic effect between different products in the Apple ecosystem and delivering faster processing power and a better experience for the end user.

The 13.3-inch MacBook Air and MacBook Pro are the only products equipped with M1. The Apple Silicon M series processors are expected to see integration in 14-inch and 16-inch MacBook Pros starting next year.

As Apple integrates the Apple Silicon M series of processors across various product ranges, and the processor’s performance improves, consumer demand for MacBooks is expected to remain strong in the future.

TrendForce indicates that, based on the forecasted 1.9 percent YoY growth in global notebook computer shipment for 2021, Apple’s market performance is outstanding in comparison. Apple is projected to hike its share in the notebook market from 8 percent in 2020 to 8.7 percent in 2021.