Apple Retains Fourth Position in PC vendor Rankings: Canalys

Apple has claimed the fourth position in the PC vendor rankings, recording a growth of 2.5 percent in Q1 2024, attributed to the launch of new MacBook Air products towards the end of the quarter, research firm Canalys said.
Apple new MacBook ProApple’s strong growth in PC business was due to an outsized decline in the prior year, IDC said.

Canalys report

The Canalys report said Lenovo’s PC share reached 24 percent in Q1 2024 vs 23 percent in Q1 2023.

HP’s PC share dropped to 21 percent against 21.6 percent.

Dell’s PC share fell to 16.2 percent from 17.1 percent.

Apple’s PC market share was stable at 9.4 percent.

Acer’s PC market share increased marginally to 6.5 percent from 6.4 percent.
PC market growth in Q1 2024 Canalys report

IDC report

The latest IDC report said Lenovo’s PC share increased to 23 percent in Q1 2024 vs 21.6 percent in Q1 2023.

HP’s PC market share dropped marginally to 20.1 percent from 20.4 percent.

Dell’s PC share fell to 15.5 percent from 16.1 percent.

Apple’s PC market share increased to 8.1 percent from 7.1 percent.

Acer’s PC market share increased to 6.2 percent from 5.7 percent.

PC market share of Asus dropped to 6.1 percent from 6.4 percent.

IDC said the PC market returned to growth during the first quarter of 2024 with 59.8 million shipments, growing 1.5 percent — after two years of decline.

“Despite China’s struggles, the recovery is expected to continue in 2024 as newer AI PCs hit shelves later this year and as commercial buyers begin refreshing the PCs that were purchased during the pandemic,” said Jitesh Ubrani, research manager with IDC’s Worldwide Mobile Device Trackers. “AI PCs are expected to carry higher price tags, providing opportunity for PC and component makers.”

Canalys said the global PC market kicked off 2024 on a positive note, witnessing a robust growth in total shipments of desktops and notebooks, which increased by 3.2 percent to reach 57.2 million units in the first quarter of the year.

Notebook shipments, including mobile workstations, saw a growth of 4.2 percent, totaling 45.1 million units.

Desktop shipments, including desktop workstations, remained relatively steady, experiencing a decline of 0.4 percent, amounting to 12.1 million units.

This growth, though modest, underscores a steady recovery in PC demand across all sectors, with expectations of further acceleration throughout the year, bolstered by the momentum of the Windows 11 refresh and the emergence of AI-capable PCs.

Ishan Dutt, Principal Analyst at Canalys, expressed optimism, stating, “Growth in the first quarter of 2024 bodes well for a strong PC market throughout the year. Vendors and the channel have been working through some final stages of inventory corrections, and macroeconomic conditions in certain markets continue to limit demand. But the strength of the refresh opportunity, particularly from businesses, is beginning to come to the fore.”

There will be upgrades in preparation for the transition to Windows 11, highlighting the aging PC installed base as a prime opportunity for OEMs and partners. The anticipated availability of AI-capable PCs in the latter half of the year is expected to inject further innovation into the market and entice users who have postponed purchasing new devices.

Canalys forecasts suggest that nearly 50 million PCs shipped in 2024 will feature AI capabilities, integrating dedicated AI accelerators such as NPUs.

Baburajan Kizhakedath

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