Apple has lost significant share in the global PC market during the third-quarter of 2024, according to report from Canalys and IDC.
The latest Canalys report says Apple’s PC market share fell to 7.7 percent in Q3 2024 from 9.5 percent in Q3 2023. Apple shipped 5.114 million Mac computers in Q3 2024 vs 6.197 million in Q3 2023.
Commercial procurement is expected to remain elevated throughout the rest of this year, with 54% of channel partners surveyed by Canalys anticipating growth in their PC business in H2 2024 compared with the same period last year.
“The launch of the AI PC processors from Intel, AMD and Qualcomm is strengthening the value proposition of upgrading an old PC,” Ishan Dutt, Principal Analyst at Canalys, said.
IDC in its latest report said Apple’s global PC market share dropped to 7.8 percent in Q3 2024 from 10 percent in Q3 2023. Apple’s Mac computer shipment was 5.3 million in Q3 2024 vs 7 million in Q3 2023.
IDC report said Apple had a strong 1H24 and YoY comparison base before its new products are expected to launch.
AI PCs such as Copilot+ PCs from Qualcomm along with Intel and AMD’s equivalent chips as well as Apple’s expected M4-based Macs are expected to drive the premium segment in coming months, Jitesh Ubrani, research manager with IDC’s Worldwide Mobile Device Trackers, said.
For comparison, Lenovo’s PC market share increased to 24.8 percent from 24.5 percent.
PC market share of HP dropped to 20.4 percent from 20.6 percent.
Dell’s market share fell to 14.8 percent from 15.6 percent.
PC market share of Asus increased to 8.3 percent from 7.3 percent.
