Apple has generated about $25 billion revenue from enterprise business in the last 12 months, up 40 percent over the prior year.
The substantial growth is a major threat to enterprise mobility companies such as BlackBerry and enterprise device makers like Samsung, Microsoft, Dell, HP and Lenovo.
Apple said the enterprise business revenue represents a major growth factor for the future. At present, the enterprise business revenue accounts for less than 10 percent of the total revenue of Apple.
In September, Apple partnered with enterprise networking major Cisco. It also announced progress with IBM in building its mobility partners program.
In September quarter, IBM released new mobile first for iOS apps in healthcare, financial services, travel and transportation and industrial sectors, including new apps leveraging iOS 9 and Watch OS 2.
There are 55 apps in the IBM mobile first for iOS catalogue and the list of projects signings is growing rapidly.
Apple added more than 25 mobility partners in the September quarter bringing the total to over 65.
HOW TO: Switch from MacBook to Surface Book: https://t.co/UpSWbBOWnh pic.twitter.com/d7qc35x7AU
— Microsoft (@Microsoft) October 27, 2015
The Cupertino, California-based technology major has clocked $233.71 billion total revenue in the last 12 months against $182.79 million. Apple sold over 300 million devices including 231 million iPhones, 55 million iPads and 21 million Macs in the last 12 months.
Apple has nearly 40 million people reading Apple news. It has signed more than 70 publishers such as the BBC, News Corp, the Telegraph, the Guardian, Financial Times, Daily Mail and the Australian Broadcasting Service.
The technology company has sold 48 million (+22 percent) Apple iPhones in the fourth quarter ended September 26, 2015. iPhone sales grew 120 percent in Mainland China and grew over 35 percent in South Asia and increased by over 20 percent in several markets around the world including Germany and Italy.
Apple sold 5.7 million Macs, representing 3 percent growth. Market research agency IDC says there will be 11 percent dip in market. Mac growth was driven by the great customer response to our new MacBook and say it’s a MacBook Pro also remained strong. We ended the quarter below our 4 to 5 week target range for Mac channel inventory.
It sold 9.9 million iPads compared to 12.3 million in the year-ago quarter.
In August, ChangeWave measured a 97 percent consumer satisfaction rate for iPad Air 2 and among consumers planning to purchase a tablet within 90 days, 70 percent tried to purchase an iPad. Corporate buyers reported a 95
percent satisfaction rate for iPad and a 90 day purchase intent of 73 percent.
Recent data from NPD indicates that iPad has 73 percent share of the U.S. market for tablets priced above $200. IDC indicates that iPad has 74 percent share of the U.S. commercial tablet market.
IBM has deployed over 30,000 Macs with 1,900 more being added each week. IBM says each Mac is saving $270 compared to a traditional PC.
Baburajan K
editor@infotechlead.com
