AMD today appointed Lisa Su as chief operating officer (COO) and John Byrne as chief sales officer (CSO) as part of restructuring its loss making business.
John Byrne (left in pix) will report to Lisa Su.
Lisa Su (right in pix) will report to AMD president and CEO Rory Read.
AMD said Lisa Su will head the combined business units, operations and sales organizations. Under the new plan, AMD will have a singular, market-focused organization responsible for all aspects of product strategy, product execution, sales and operations.
As a part of the re-alignment, AMD will consolidate its business units into two expanded business groups designed to deliver unmatched customer value in both traditional PC markets and adjacent high-growth markets.
John Byrne will look after the Computing and Graphics Business Group that will combine AMD’s client, consumer graphics and professional graphics businesses, as well as their related product engineering and sales functions.
Lisa Su will lead the Enterprise, Embedded and Semi-Custom Business Group that will combine AMD’s server, embedded, dense server and semi-custom businesses, as well as their product engineering and sales functions.
Read said the new strategy represents the next step in its plan to help ensure AMD’s operating structure to drive consistent growth and profitability by leveraging its position to create differentiated products for high-growth markets.
In 2012, Su joined AMD as senior vice president and general manager, Global Business Units, responsible for the company’s product strategy, product definition and business plans from Freescale, where she held multiple positions including chief technology officer and senior vice present and general manager, Networking and Multimedia.
Prior to Freescale, Su spent 13 years with IBM in various engineering and business leadership positions.