Logitech has reported a strong second quarter, with AI-powered products fueling revenue growth. The Swiss-American tech leader posted sales of $1.19 billion, up 6 percent year-over-year, driven by robust demand for AI-enabled peripherals, hybrid work tools, and next-generation gaming gear.
AI-Enabled Devices Boost Sales and Margins
Logitech’s strategic shift toward AI-driven innovation is paying off. The company’s operating income jumped 19 percent to $230 million. CEO Hanneke Faber credited the growth to “superior product innovation” and strong execution across all regions and business segments.
AI features are now embedded across Logitech’s product portfolio — from smart video collaboration tools to AI-optimized peripherals. These technologies are designed to enhance user experience through context-aware functionality, intelligent noise cancellation, adaptive lighting, and personalized performance tuning.
AI in Action: From Smart Peripherals to Hybrid Work Tools
One of the standout contributors this quarter was Logitech’s Zone Wireless 2 and Zone Wired 2 headsets, which feature AI-powered microphones capable of isolating human voice and minimizing background noise — a must-have for hybrid work and professional streaming environments.
Similarly, the company’s AI-assisted video collaboration systems are seeing increased adoption among enterprises upgrading their meeting room setups. Logitech said business demand for conferencing gear and productivity peripherals surged, reflecting the long-term hybrid work trend.
Category performance highlights:
Keyboards: +12 percent, boosted by AI-enabled design enhancements and adaptive key mapping.
Mice: +13 percent, led by the new MX Master 4 — featuring customizable haptic feedback, AI-assisted gesture controls, and precision tracking.
Video collaboration devices: +5 percent.
Gaming products: +8 percent, supported by 12 new launches, including AI-optimized mice and racing gear.
AI Accelerates Logitech G’s Gaming Momentum
Logitech’s gaming division continues to be a major growth engine, supported by AI-enhanced customization and new product launches. The Logitech G PLAY event showcased innovations such as AI-tuned sim racing gear, streaming tools, and the McLaren Racing Collection — a premium lineup co-designed for esports and simulation enthusiasts.
These devices leverage AI to analyze playstyle, optimize control sensitivity, and provide real-time feedback loops, giving gamers a competitive edge. With AI personalization and performance analytics, Logitech is redefining how hardware adapts to player behavior.
AI and Supply Chain Resilience
Beyond product innovation, Logitech is using AI to improve supply chain efficiency, inventory management, and demand forecasting. The company’s hybrid manufacturing strategy — including shifting production from China to alternative sites — is supported by AI models that optimize logistics and pricing decisions.
Logitech also raised prices in the U.S. by 10 percent earlier this year to offset tariff impacts, but AI-driven efficiency gains helped sustain margins without dampening demand, Reuters news report said.
Regional and Financial Highlights
Net sales: $1.19 billion, up 6 percent.
Operating income: $230 million, up 19 percent.
Asia-Pacific: +19 percent growth, second consecutive double-digit quarter.
EMEA: +3 percent growth.
Americas: modest decline due to comparison with prior-year launches.
For the next quarter, Logitech expects sales of $1.38–$1.42 billion and operating income of $270–$290 million, signaling confidence in continued AI-led growth.
AI as the Core of Logitech’s Growth Strategy
Under CEO Hanneke Faber, Logitech is transitioning from a hardware-centric company to an AI-driven solutions provider. By embedding intelligence across its peripherals, gaming devices, and enterprise tools, Logitech is not only improving product performance but also unlocking new revenue streams through premium experiences.
New devices
1. Logitech Signature Slim Solar+ K980 Keyboard
The Signature Slim Solar+ K980 is an eco-friendly, solar-powered keyboard that operates on any light source and can stay charged for up to four months in complete darkness. It includes a customizable AI Launch Key for personalized shortcuts and is made with up to 70 percent recycled plastic. Combining sustainability with sleek design, it appeals to environmentally conscious consumers seeking both style and performance.
2. Logitech MX Master 4 Mouse
The MX Master 4 represents the next evolution of Logitech’s flagship productivity mouse, designed for developers and creative professionals. Its standout feature, the Haptic Sense Panel, delivers customizable tactile feedback that enhances control and workflow precision. With refined ergonomics and smart software, it reinforces Logitech’s leadership in high-performance workspace tools.
3. Logitech G PRO X2 SUPERSTRIKE & PRO X SUPERLIGHT 2c Gaming Mice
The PRO X2 SUPERSTRIKE introduces optical-mechanical click technology with real-time haptic feedback, offering the fastest and most responsive click experience for competitive gamers. The PRO X SUPERLIGHT 2c, weighing just 51 grams, sets new standards for lightweight esports performance. Both models, built in collaboration with professional gamers, underscore Logitech G’s commitment to elite gaming precision and customization.
4. Logitech G RS50 Direct Drive Wheel Base with TRUEFORCE & McLaren Racing Collection
The RS50 Direct Drive Wheel Base delivers ultra-realistic racing simulation powered by Logitech’s proprietary TRUEFORCE feedback technology. Paired with RS Pedals and the McLaren Racing Collection, this system offers a professional-grade sim racing experience. It targets serious racers and esports athletes, strengthening Logitech G’s dominance in the high-end sim racing market.
5. Logitech G316 X 8K Customizable Gaming Keyboard
Developed specifically for China, the G316 X 8K is Logitech’s first gaming keyboard tailored for local gamers. It features an 8K polling rate, a self-developed anti-shake algorithm, and a multi-layer gasket structure for precision and comfort. The product launch, held with JD.com, reflects Logitech’s growing investment in China and its “China for China” strategy, emphasizing localized innovation for regional markets.
6. Logitech Zone Wireless 2 ES and Zone Wired 2 Headsets
Designed for the hybrid workplace, the Zone 2 series headsets feature AI-powered dual noise-canceling microphones and adaptive hybrid ANC for clear communication and focus. Drawing inspiration from Logitech’s gaming comfort design, they include replaceable ear pads, head straps, and batteries — extending product life and supporting sustainability goals. These headsets strengthen Logitech’s enterprise and B2B market presence, delivering productivity and comfort for professionals.
The Bottom Line: AI is Logitech’s Growth Engine
Logitech’s strong Q2 performance confirms that AI is central to its next phase of expansion. From AI-powered noise suppression and adaptive peripherals to smart gaming systems that learn user behavior, Logitech is redefining what intelligent hardware can achieve.
With double-digit growth in key categories and a growing enterprise footprint, Logitech’s AI-powered product strategy is proving to be a sustainable driver of revenue, margin expansion, and market share growth in 2025 and beyond.
Rajani Baburajan
