IBM SoftLayer today said its London data center, which will open this month, will offer up to $500 USD off on new orders for a limited time.
The special offer will be available from July.
The London data center will have capacity for more than 15,000 physical servers.
The newly built London facility is important for IBM because one third of the world’s largest companies are headquartered in London and a majority of the world’s largest financial institutions have operations there. This apart, London has technology startups, incubators, and entrepreneurs.
The London facility will be the latest of 15 new data centers that IBM plans to open as part of a $1.2 billion dollar global investment.
The new data center will provide customers and their end users with SoftLayer services that meet in-country data residency requirements.
It will also complement the existing SoftLayer Amsterdam data center and London network Point of Presence (PoP), both launched in 2012, to provide European customers redundancy options within the region.
MobFox, a mobile advertising platform in Europe, has been working with SoftLayer for a couple of years.
It currently deliver more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds.
Julian Zehetmayr, MobFox CEO, said: “London is a key location for company like ours, operating in digital advertising space and serving global clients. We are very excited about the option of deploying SoftLayer servers directly here.”