Online search and advertisement major Google is planning to design its own server processors using technology from ARM Holdings.
According to Ovum’s Data Center Networking Hardware 2014 Trends to Watch, Google’s possible move into processors makes sense. “The hyperscale players are leading a revolution, driving hardware requirements, disrupting the traditional ecosystem,” said Julie Kunstler, principal analyst, Ovum Optical Components, Ovum.
Google has been designing its own data centers, driving hardware requirements from vendors such as Cisco. Designing its own server processors would provide Google with further control of its data centers.
Possibly Google is digging deeper into understanding the component level in order to drive server processor requirements. We saw this move at the hardware equipment level. While processor design takes time, money and skills, Google has shown its ability to recruit talent and it has the resources to license technologies.