DAS migrates to cloud data center with HP Converged Infrastructure solutions

Infotech Lead India: HP has helped Diversified Agency Services (DAS), a marketing services organization, consolidate business-critical data from its more than 100 independent marketing communications agencies in 71 countries to three converged cloud data centers in Atlanta, Phoenix and London.

Prior to the consolidation effort, the DAS environment consisted of decentralized networks with data residing in rigid silos. Using HP solutions, DAS is centralizing its infrastructure to offer a greater level of service, performance and security to its agencies and their clients.

DAS has a strong global presence, including regional operations in Asia Pacific and Japan.

Through HP Converged Infrastructure solutions, including servers, storage, networking, software and services, DAS efficiently delivers applications and data via the cloud to multiple locations in real time. In addition, HP networking solutions will enable DAS to consolidate and migrate hundreds of business-critical virtual machine (VM) workloads to speed client services.

To improve network operations and increase scalability, DAS installed HP 12518 Switches at the networking core, along with the HP 5900 Switch Series for 10-GbE top-of-rack servers. The result is a more seamless user experience for DAS’ global agencies.

DAS also deployed the HP 5830 Switch Series for rapid deployment of new cloud applications and services while ensuring zero downtime across its business groups. All switches feature built-in HP Intelligent Resilient Framework (IRF) that allows multiple switches to be virtualized and operate as a single switch.

“To ensure our employees could provide the best service possible, DAS needed to create a centralized and consolidated data center to manage our disparate agency networks,” said Jason Cohen, global chief information officer, Diversified Agency Services. “With HP technologies and customer support, DAS agencies will increase operational effectiveness and improve business continuity to enable our employees to focus on delivering a superior client experience across multiple locations.”

DAS manages the Atlanta data center from one location with HP Intelligent Management Center (IMC). This provides a “single pane of glass” management platform for physical and virtual multivendor devices across the data center. For a secure 24/7 network perimeter, DAS deployed HP TippingPoint Next-Generation Intrusion Prevention System (NGIPS), which automatically and consistently protects virtual and physical environments across the network.

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