Infotech Lead Asia: Contactless payments, commercial mobile payment offerings, cloud-based solutions and data analytics will dominate the financial services market in 2013, according to Frost & Sullivan.
According to Frost & Sullivan, contactless cards growth in Europe will reach a CAGR in 2011-2017 of 28.7 per cent.
By 2018, 38 per cent of mobile phones shipped in Europe will be Near Field Communication (NFC) enabled, increasing the use of NFC solutions.
Using contactless payment will be simpler and effortless. Like the touch screens on smartphones, contactless payment will follow natural customer behaviour and will generate a new payment experience.
Numerous commercial mobile payment offerings will be launched in 2013, and by 2014-2015, greater uptake will follow. The value of transactions made via mobile payment using NFC technology will reach 42.3 per cent in 2015 and 49.6 per cent in 2018. Frost & Sullivan believes that the commitment of market participants to work together signifies a positive signal for the NFC development.
With the massive adoption of smartphones in Europe, SMS and USSD will become less and less relevant. Among the countries covered in the recent Frost & Sullivan study, smartphone penetration averaged 28.0 per cent in 2011 (from 9.0 per cent in Russia to 46.0 per cent in the U.K.).
The annual number of online sales (in France, Sweden, Poland, Germany, and the U.K.) by use of a smartphone will be around €171 in 2012 (average annual expense per user per mobile). In Russia, growing Internet penetration will be an important driver, reaching a CAGR (2011 to 2018) of 6.4 per cent. Online sales will have a CAGR (2011 to 2018) of 10.6 per cent.
Cloud computing will remain a cost-efficiency driver as these solutions are expanding faster than NFC-based solutions in the m-payments space. Amidst the economic crisis in Europe, many companies are looking to reduce or minimize their investment or functional cost. As cloud uses internet and server storage for payment purposes, associated business models will allow small and medium enterprises to better reach their expenditure objectives.
Social media and data analytics will gain stronger importance in the CIOs agenda. More and more banks and financial institutions will focus on using social media and data analytics for processes to understand their customers better (Know Your Customer, KYC) and, therefore, to target them with specific product/services and pricing offers. The reduction of the total cost for data computing provides an exceptional capability to identify new customer groups, gain greater visibility into their purchasing patterns; and, thus define customized offers and services perfectly in line with their expectations.
In 2012 regulatory pressures forced financial institutions to rethink their strategies. Market participants have to increase efforts to ensure interoperability and open environments. But 2013 will be an exciting and promising year for technology and innovation. Probably for the first time in the payment industry, all stakeholders are ready to promote new products and to start new services. So the race has already started.
By Jean-Noel Georges, Global Program Director for ICT in Financial Services, Frost & Sullivan