Amazon Web Services (AWS), an Amazon.com company, recently announced its Cloud deal with Wyndham Hotels & Resorts.
The world’s largest hotel franchising company will use AWS Cloud platform to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands—including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
Wyndham aims to enhance business performance, reinvest approximately 45 percent of reduced data center operating costs, and shut down additional physical datacenters, putting it on track to achieve its goal of running 90 percent of its infrastructure in the cloud.
The announcement is part of Wyndham’s multiyear digital transformation and investment in technology that automates hotel reservations, supports its franchisees by helping simplify operations, and enhances the guest experience across Wyndham properties globally.
Wyndham, which began working with AWS in 2018, migrated its core reservation system, property management system, and data processing platform to AWS to launch new services for franchisees and guests while also improving operational efficiency.
Wyndham will use AWS machine learning to optimize over 90,000 daily rate changes across its 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment.
Wyndham plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
“We expand our relationship with AWS, the world’s leading and most comprehensive cloud provider, to create one-of-a-kind experiences for our guests and increase our operational efficiency on a global scale,” said Scott Strickland, Executive Vice President and Chief Information Officer, Wyndham Hotels & Resorts.
Greg Pearson, Vice President, Worldwide Commercial Sales at Amazon Web Services, said: “Leveraging AWS’s operating experience, infrastructure, and portfolio of cloud capabilities, Wyndham has the ability to scale its operations to every corner of the globe and drive innovations across its digital channels.”