Global payment services provider Western Union is using Salesforce products for its customer management, Salesforce said Wednesday.
Western Union is using the power of Sales Cloud, Community Cloud, Analytics Cloud and App Cloud to automate previously paper-based processes.
In addition, Salesforce said custom apps built on App Cloud help Western Union agents comply with complex financial services regulations and provide them with access to the latest company marketing collateral.
“Speed, convenience and trust mean everything to our global customers, and that’s why we turned to Salesforce,” said John “David” Thompson, EVP, global operations and technology and CIO, Western Union.
“With Salesforce, Western Union has the platform to engage its network of more than 500,000 agents in more than 200 countries and connect 1-to-1 with customers through new experiences,” said Alex Dayon, president of products, Salesforce.
Salesforce on Monday launched the next generation of Salesforce Analytics Cloud, named Wave Actions. The company said this will enable its users to take actions directly at the point of insight from within any Wave Analytics dashboard.
In May, Research agency Gartner named Salesforce as the #1 CRM software provider in the world.
Arya MM
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