Western Express taps Dell to deliver integrated cloud CRM solution with salesforce.com

Infotech Lead America: Asset-based truckload carrier Western Express has chosen Dell to provide an integrated cloud CRM solution with salesforce.com and application integration with Dell Boomi.

Western Express has over 2,400 trucks and operations located throughout the country.

The company operates in a competitive industry. It faces intense profit margin pressure. The company was looking at aligning sales and operations to deliver superior customer service.

Western Express selected Dell to deliver an integrated cloud-based CRM solution using Dell Boomi to integrate salesforce.com to the company’s existing AS400-based system. The new solution is expected to improve alignment between sales and operations deliver improved customer service.

In a highly-competitive market, which has undergone tremendous consolidation, companies such as Western Express need their customer information to provide the best solutions and services.

“If we know more about our customers, we can service them better and offer the best experience for their needs. CRM software like salesforce.com along with Dell Boomi helps make Western Express more efficient and allows us to operate smarter and retain customers,” said Crissy Welhoelter, general manager and vice president of sales, flatbed division, Western Express.

Dell Cloud Business Applications enabled Western Express to streamline information flow between drivers, salespeople and head office operations. This real-time information relationship creates a more effective sales process, and ultimately, offers the ability to deliver more value to customers.

“Delivering software solutions that enable mid market companies to compete effectively and reduce operating costs is key to Dell’s strategy. Dell Cloud Business Applications offers Western Express the ability to better meet their customer needs and compete effectively in the market,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Applications.

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