VMware exhibits retail solutions for mobile-cloud era at NRF


VMware showcased VMware End-User Computing solutions for retail at National Retail Federation BIG Show.

VMware End-User Computing solutions for retail are powered by VMware Workspace, which includes VMware Horizon, VMware AirWatch Enterprise Mobility Management, VMware AirWatch Content Locker and Socialcast.

The company said these solutions provide the complete package retailers need to manage a diverse mobile fleet and deploy specific retail use cases in today’s digital world.

Customers are using VMware solutions to empower retailers to improve store operations, increase customer engagement through multi-channel experiences and build a highly trained and connected sales team, VMware said in a press statement.

The company claimed that VMware End-User Computing solutions power 19 of the 20 top U.S. retailers in customer and store management.

Luxury eyewear manufacturer and distributor Luxottica, department store company Belk and Ascena Retail Group are some of them.

At National Retail Federation Retail’s BIG Show, VMware is showcasing its solutions for retail. At the event, Luxottica, Belk, Inc. and Ascena Retail Group will join VMware to discuss how they are modernizing the retail experience.

Leaders from these top retailers will share expertise on creating personalized shopping experiences and targeting communications to consumers through the use of beacons, digital displays and kiosks.

Arya MM

[email protected]

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