Tata Cliq enhances digital experience thanks to Adobe

Tata Cliq by Tata Unistore, an Indian e-commerce brand, is using Adobe Experience Cloud to offer personalized and seamless digital experiences for luxury brand shoppers across Tata Cliq’s website, as well as mobile application.
Meanwhile, Adobe Symposium 2018, India’s biggest digital marketing event, on 26 April at Grand Hyatt in Mumbai, is expected to draw over 1,400 professionals, who will discover digital transformation stories of Indian brands such as Aditya Birla Group, Flipkart, Myntra, Yatra, and Freecharge.

The partnership between the Tata group-owned Tata Cliq and Adobe has allowed the Indian online retail brand to streamline customer engagement, enable shopping, and significantly reduce operational costs.

Ashutosh Pandey, CEO, Tata Cliq said a strong digital strategy has been central to its focus on appealing to high-end customers and delivering exceptional online experiences for them.

Sauvik Banerjjee, CTO of Tata Cliq and VP, Digital, Tata Industries said Tata Cliq has been working with Adobe to implement a digital strategy to gain competitive advantage.

“With Adobe Experience Cloud, our conversion rates have seen an uplift of 40 percent, and operational costs significantly declined,” Sauvik Banerjjee said.

Tata Cliq has implemented a range of solutions within Adobe Experience Cloud including Adobe Media Optimizer, Adobe Analytics, Adobe Campaign and Adobe Target in last two years.

“Given India’s growth on mobile and internet, vast millennial population, and an increasing customer preference for buying online, the eCommerce industry continues to experience heavy demand and explosive growth,” said Kulmeet Bawa, managing director, South Asia, Adobe.

Tata Cliq is making digital investments to drive personalized customer experiences across devices, which are adding thrust to the company’s business growth and brand affinity among users.

The Indian e-commerce company is leveraging the integration of Adobe Analytics and Adobe Campaign to create browsing-based customer segments and create personalised campaigns aimed at driving cross-sell and up-sell programs, resulting in 30 percent increase in conversions.

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