Media company Steve Harvey World Group (SHWG) has tapped IBM Cloud to launch a website and mobile app – as part of its digital transformation.
The investment in digital transformation is aimed at ensuring increase in engagement with millions of fans who tune into the Steve Harvey television and radio shows, read his books and follow him on social media.
Sunny Duncan, chief executive staff officer of SHWG, said that the website and mobile app will enable SHWG to directly engage the Steve Harvey fan base with targeted content, such as behind the scenes clips and product announcements.
Augusta Hitech, a software engineering firm and IBM Business Partner, is working with SHWG to develop the technology and launch the new digital experience on the IBM Cloud.
IBM Cloud’s infrastructure as a service, content delivery network and microservices, including API Connect, Analytics and Mobile Foundation, will create a central hub that aggregates Steve Harvey’s companies. This hub will provide business intelligence through data-driven insights to help identify new revenue opportunities and unique partnerships for SHWG.
“IBM Cloud is our first recommendation for clients looking for security, hybrid cloud infrastructure and global scalability,” said Sean Caputo, vice president of product and strategy, Augusta Hitech.
IBM Cloud will allow the global media brand to deliver products to market faster due to its catalog of development tools and APIs. In addition, IBM Cloud infrastructure provides enterprise-level architecture that delivers the velocity of data required for a digital fan experience.
SHWG’s new chief digital strategist Amilya Antonetti said this new digital experience, coupled with smart engagement and a newly centralized database, will give SHWG complete ownership of the digital experience.
Peter Guglielmino, chief technology officer, IBM Media & Entertainment, said that the business technology company has empowered its business partner Augusta with a scalable cloud platform that is designed for data, enabling them to develop a digital experience.