Startup Grush taps IBM Cloud for gaming toothbrush for kids

IBM Grush

Startup Grush is leveraging IBM Cloud’s cognitive capabilities for its interactive gaming toothbrush for children.

Grush turns brushing into a real-time interactive app on mobile devices through Bluemix and the Watson Analytics API.

Using advanced motion-sensing technology, Grush captures thousands of data points while a child is brushing and sends them via Bluetooth to the IBM Cloud, where they are analyzed and turned into fun mobile brushing games.

The data is also made available to the Watson Analytics API, which provides predictive analytics and data visualization through a mobile dashboard app that allows children’s parents and dentists to track their brushing.

Grush was able to easily connect the mobile and analytics pieces of its solution thanks to the newly launched IBM Cloud Architecture Center.

There, Grush leveraged an IoT architecture and quickly extended it to include mobile and analytics, saving considerable development time and hassle.

Grush also turned to IBM for its Global Entrepreneur program, which provides startups with access to resources like IBM Cloud credits, tech support and business mentorship.

IBM supports Grush by helping the startup refine its pitches, tweak its business model and perfect the backbone of its solution—its IBM Cloud Bluemix environment.