SAP targets APAC digital commerce customers with new data center

SAP

SAP has launched its Singapore Data Centre for SAP Commerce Cloud targeting the digital commerce businesses across the Asia Pacific (APAC) region.

Digital commerce has emerged as a significant source of growth opportunities for businesses in the region. Digital commerce sales in APAC are expected to grow 14.2% year-on-year to reach US$1.2 trillion in 2019 and cross US$1.77 trillion by 2022.

In Southeast Asia, the region’s internet economy is expected to grow to three times its current annual size to hit US$300 billion in value by 2024.

Singapore was selected to host SAP’s data centre due to its geopolitical stability and its adherence to data privacy and will be the default data centre for customers in Southeast Asia and India, SAP said.

“APAC’s digital commerce environment offers businesses unprecedented growth opportunities and with our goal of helping our customers master their transition to the experience economy, the region has become a key market for SAP,” said Atul Tuli, vice president and head of Customer Experience, SAP Southeast Asia.

SAP Commerce Cloud helps businesses to obtain a competitive edge from a single commerce platform by its ability to differentiate commerce experiences, speed up time-to-value, and reduce cost to win and build loyalty, SAP said.

The SAP Commerce Cloud solution is part of the larger SAP Customer Experience portfolio, the SAP C/4HANA suite.