SAP has signed a global reseller agreement with Adobe to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite.
Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will help businesses analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results, SAP said.
Vishal Sikka, member of the executive board of SAP AG, Products & Innovation, said, “Adobe has been an amazing partner on the SAP HANA innovation journey. Together, the Adobe Marketing Cloud and the SAP HANA platform will enable companies to analyze massive data sets across various marketing channels and help engage customers in real time, unearthing opportunities like never before.”
Customers will benefit from this partnership in multiple ways.
Integration between the hybris Commerce Suite and the Adobe Marketing Cloud will enable marketers to personalize consumers’ shopping experience from brand engagement and marketing to immersive omni-channel shopping experiences.
By uniting the power of the SAP Customer Engagement Intelligence solution powered by SAP HANA with digital marketing capabilities from Adobe Marketing Cloud, marketers will be able to uncover a 360-degree view of the customer and relevant transactions across paid, earned and owned channels.
Integration among SAP HANA, the hybris Commerce Suite and the Adobe Marketing Cloud is expected to enable marketers to engage and deepen customer relationships and help drive revenue across touch points like the web, social and communities.
With SAP HANA to help unify, explore and identify high-value opportunities and Adobe Marketing Cloud to drive digital marketing execution, marketers will be able to move from data to insight to action faster than before, SAP said.