Enterprises deploying SAP Hybris Marketing Cloud achieved an average revenue increase of $10.1 million and ROI increase of 306 percent over three years, according to a Forrester Consulting study commissioned by SAP Hybris.
“SAP Hybris Marketing Cloud solution has allowed us to increase understanding of our customers by leaps and bounds and extract increased value from our marketing efforts,” an anonymous customer surveyed for the study said.
According to the study, a composite organization using SAP Hybris Marketing Cloud over three years was able to:
Increase average order value (AOV) by 5 percent, resulting in $10.1 million in increased incremental revenue. Customers surveyed noted the AOV increase was driven mainly by improved campaign management, social media use and Web site optimization.
Improve e-mail conversion by 40 percent, resulting in $2.7 million in increased incremental revenue. This was chiefly done by deploying targeted campaigns, improving the timing of marketing efforts and delivering customized content.
Consolidate disparate marketing systems and decrease integration costs, resulting in reduced cost of 40 percent and savings of approximately $851,000.
Significantly increase the number of repeat customers with improved conversion from e-mail marketing channels.
Improve reporting functions and dashboards that provide insights for faster business decisions and that enable organizations to discover new opportunities.
“Marketing technology should empower businesses to more deeply understand customers and engage with them intelligently,” said Marcus Ruebsam, senior vice president and head of Strategy and Solution Management, SAP Hybris.
Some of the customers for SAP Hybris Marketing solution include HSE24/Home Shopping Europe, NHL Enterprises and Purchasing Power.