CRM company Salesforce announced that YETI, a premium outdoor brand based in Austin, Texas, has launched a new digital shopping experience built on Salesforce Commerce Cloud.
YETI used Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud to manage its B2C and B2B customer relationships at scale.
YETI, as part of its decision for managing the entire customer lifecycle on the global CRM platform, has engaged OSF Commerce to implement patent pending OSF UnifyCOMMERCE, connecting Commerce Cloud and Service Cloud to provide better customer service and digital shopping experiences, on any device, to customers.
YETI.com shoppers will benefit from Commerce Cloud and Salesforce Einstein artificial intelligence and will now receive unique content, campaigns, offers and recommendations based on information such as past purchases, geographic regions and even their favorite outdoor adventures.
“Salesforce enables us to deliver on those values and grow our business knowing that we’re always ready for the next adventure. We’re thrilled to launch our new digital store on Commerce Cloud and continue reinventing how we engage with our customers,” said Matt Reintjes, CEO of YETI.
Jeff Barnett, CEO of Salesforce Commerce Cloud, said that YETI is able to expand while also ensuring that every customer interaction by using Salesforce to provide its commerce on the same platform as sales, service and marketing.